Christine's Question: If you were a business owner would you look to advertise your business online? What benefits do you see from online advertising?
As someone who wants to be a business owner sometime in the future, I will definitely look at advertising online because the internet is so highly used and it would be a great way for people to learn about my business. I would want to have my business as the first to come up on Google and if possible, as a side ad on Facebook, just so that the most amount of people would see it.
There are many advantages to online advertising. Without online advertising, many companies would not be known. Commercials are not a worthy way to advertise anymore because we have technologies like DVR and TIVO, which allow us to fast-forward through commercial breaks and there are websites like Netflix, which are completely commercial free. This would no longer be a useful way to advertise a company, but online advertising reaches many people and is pretty unavoidable.
If you were to advertise online, what websites would you link to in order to get the most results?
Monday, April 23, 2012
Project Glass
Google has become a central icon for many generations. We all use it almost daily to either check email or to read the news or to search something. Google has come out with many different technologies, including phones and now, glasses.
These glasses give the wearer a chance to check their text messages and get directions, all hands-free. But don't take my word for it, watch the following video to learn more. This video was posted on Youtube by Google to see how people would take this new idea:
Do you think that this product will be a hit or do you think it is a dangerous direction for technology? Would you buy this product?
These glasses give the wearer a chance to check their text messages and get directions, all hands-free. But don't take my word for it, watch the following video to learn more. This video was posted on Youtube by Google to see how people would take this new idea:
Friday, April 20, 2012
In Response to Lyndzi's Post
Lyndzi's Question: When you see the Apple symbol/logo what do you think of? What are your first thoughts that come to mind about the brand or product?
Apple is a big brand name in this generation and it is on many products we all purchase or see on a daily basis. It is on our computers, our electronics, and our cell phones. Every time I see the Apple logo, I think of the mania Steve Jobs created when he created Apple projects, which are now sold in most stores, such as Target and Walmart.
When I first learned about Apple, I didn't understand the hype, but then I purchased my first iPod, and I understood. I loved the technology, the app availability and the size of the products. I know own an iPad and my brother owns a Mac book. My family alone shows that Apple is a big brand that many people love. Even my parents have iPod's.
Apple is such a big brand, do you think that even now that Steve Jobs has passed away, the brand will continue to grow?
Apple is a big brand name in this generation and it is on many products we all purchase or see on a daily basis. It is on our computers, our electronics, and our cell phones. Every time I see the Apple logo, I think of the mania Steve Jobs created when he created Apple projects, which are now sold in most stores, such as Target and Walmart.
When I first learned about Apple, I didn't understand the hype, but then I purchased my first iPod, and I understood. I loved the technology, the app availability and the size of the products. I know own an iPad and my brother owns a Mac book. My family alone shows that Apple is a big brand that many people love. Even my parents have iPod's.
Apple is such a big brand, do you think that even now that Steve Jobs has passed away, the brand will continue to grow?
T-Mobile
T-Mobile is known for their spokeswoman, the girl in the pink dress. Each commercial shows this carefree, bubbly girl wearing a signature color pink dress. T-Mobile has decided to shed this look, with a new commercial, featuring this girl looking through her closet of pink dresses and throwing them on the ground. She then looks over to the other part of her room and we see her feet as she steps out of her signature dress and straps on a leather outfit and a motorcycle helmet.
T-Mobile ends the commercial with these words: "Set the Record Straight. Test Drive America's Largest 4G Network". There have been reports that this commercial was made to shed T-Mobile's "girly" persona and appeal to more males.
What do you think is the reason that T-Mobile made this commercial? Do you think that this will help T-Mobile appeal to more men?
T-Mobile ends the commercial with these words: "Set the Record Straight. Test Drive America's Largest 4G Network". There have been reports that this commercial was made to shed T-Mobile's "girly" persona and appeal to more males.
Wednesday, April 11, 2012
In Response to Nichole's Post
Nichole's Question: What else can JC Penney do to help their sales increase? Do you think Penney's is on the right track?
Nichole was referring to their new way of doing business, where there are no sales, just low prices to begin with. I think that this is a great way for JC Penney to market themselves because everyone hates having to make sure they get to the store in specific hours to get the sale. This can be impossible for people in school or at work, so having the low prices all the time is a fantastic way to get more people to shop there. I think that they are definitely on the right track of attaining new customers and keeping the old ones.
I think they could also try to lower their prices online to compete with the other online stores. Online prices are almost always lower than in-store prices, so being low online is a way that JC Penney could get customers.
Would you be more likely to shop at JC Penney now that their prices are lower? Why or why not? Do their ads work for marketing this new business strategy?
Nichole was referring to their new way of doing business, where there are no sales, just low prices to begin with. I think that this is a great way for JC Penney to market themselves because everyone hates having to make sure they get to the store in specific hours to get the sale. This can be impossible for people in school or at work, so having the low prices all the time is a fantastic way to get more people to shop there. I think that they are definitely on the right track of attaining new customers and keeping the old ones.
I think they could also try to lower their prices online to compete with the other online stores. Online prices are almost always lower than in-store prices, so being low online is a way that JC Penney could get customers.
Would you be more likely to shop at JC Penney now that their prices are lower? Why or why not? Do their ads work for marketing this new business strategy?
Sales Promotion
Car dealerships are well known for using sales promotion to get their products purchased. There are multiple yearly sales, and some are even monthly. This month, there are many new leasing and financing options for different car manufacturers that are an attractive feature to those looking into purchasing a new car.
Many car companies have started to decrease the amount of money a car owner is expected to pay each month, which increases the shoppers interest in the cars. There are deals for Toyota, Kia, Volkswagen, Honda, Chevrolet, Nissan, and Hyundai. Specific cars from these manufacturers are all offered for a low monthly price, ranging from $159-$239 and some are offering 0% financing.
http://autos.yahoo.com/news/top-new-car-lease-and-finance-deals-for-april.html?page=2
Do you think that this is the best way for a car manufacturer to sell their products? Would you be willing to purchase one of these cars for this sale? What do you think the car companies could do to get more customers to purchase their cars?
Many car companies have started to decrease the amount of money a car owner is expected to pay each month, which increases the shoppers interest in the cars. There are deals for Toyota, Kia, Volkswagen, Honda, Chevrolet, Nissan, and Hyundai. Specific cars from these manufacturers are all offered for a low monthly price, ranging from $159-$239 and some are offering 0% financing.
http://autos.yahoo.com/news/top-new-car-lease-and-finance-deals-for-april.html?page=2
Do you think that this is the best way for a car manufacturer to sell their products? Would you be willing to purchase one of these cars for this sale? What do you think the car companies could do to get more customers to purchase their cars?
Tuesday, April 3, 2012
In Response to Kristen's Post
Kristen's Question: Have you ever been influenced to purchase something, or to go see a movie because of social media marketing? Do you think it is a productive way of marketing now a days?
Personally, I think that social media is a fantastic way for marketers to get their product noticed. Almost everyone has a Facebook now, ranging from middle-schoolers to middle-aged people trying to connect with people from their pasts. Seeing ads and statuses on Facebook about products can influence others to try the product or to see the movie, etc.
I know that I would be more inclined to go see a movie or to buy a product if I saw it on Facebook. The ads show you how many of your friends have liked the product and knowing that your friends are indulging in the product makes you more willing to partake in it as well.
I had heard about the Hunger Games, the topic of Kristen's post, from friends and my siblings, but I didn't think much of it until I saw it explode on Facebook. When all of my Facebook friends had statuses about the Hunger Games, I was intrigued and wanted to see what all the hype was about. I hadn't planned on seeing the movie until I saw the hype on Facebook. I think social media is the best way for marketers to get their products known, especially when we can fast forward through commercials, or we mute the TV or change the channel when the commercials come on. This is the best way for companies to get themselves known.
If you were a company trying to get recognized, do you think you would be more apt to use print advertising and billboards, or would you be more likely to make ads for Facebook and Twitter?
Personally, I think that social media is a fantastic way for marketers to get their product noticed. Almost everyone has a Facebook now, ranging from middle-schoolers to middle-aged people trying to connect with people from their pasts. Seeing ads and statuses on Facebook about products can influence others to try the product or to see the movie, etc.
I know that I would be more inclined to go see a movie or to buy a product if I saw it on Facebook. The ads show you how many of your friends have liked the product and knowing that your friends are indulging in the product makes you more willing to partake in it as well.
I had heard about the Hunger Games, the topic of Kristen's post, from friends and my siblings, but I didn't think much of it until I saw it explode on Facebook. When all of my Facebook friends had statuses about the Hunger Games, I was intrigued and wanted to see what all the hype was about. I hadn't planned on seeing the movie until I saw the hype on Facebook. I think social media is the best way for marketers to get their products known, especially when we can fast forward through commercials, or we mute the TV or change the channel when the commercials come on. This is the best way for companies to get themselves known.
If you were a company trying to get recognized, do you think you would be more apt to use print advertising and billboards, or would you be more likely to make ads for Facebook and Twitter?
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