Nichole's Question: How successful do you think are marketers by marketing through film?
I believe that marketers are very successful in using their marketing in films. It definitely helps the marketers get their product out there, especially now a days when there are things such as TIVO, Hulu and Netflix, where we can watch television shows without having to see commercials. Therefore, embedding marketing into films and television shows helps them to give attention to their product in a different way than in commercials.
They made a movie based on this concept, which featured Jim Carrey, called The Truman Show. This movie shows that when marketing is included in a TV show or movie, people are more willing to buy it. The movie is based on the idea that Jim Carrey's whole life had been filmed for a TV show, which he didn't know about. It is a television show that markets different products, as you can see in the following clip:
This show helped the people in the world to decide what products to buy, as it tends to do when other celebrities in movies or television market products to us. Everyone wants to be like their favorite celebrity and this causes them to buy products they may not normally buy because their favorite celeb did.
Can you think of any products you may have purchased because you idolized the spokesperson? Can you think of a specific movie or television show that had mass amounts of onscreen marketing in it?
No comments:
Post a Comment