Wednesday, January 25, 2012

Why Marketing is Important

Marketing is a very important part of any business. Even if you are not going to school for marketing, taking a marketing class is beneficial in many ways:


1. You will learn about the Marketing Mix and the 4 P's, which help any company in figuring out how to price their product, promote it and where to sell it. These are extremely important for a company to know if they want to succeed at selling a product.


2. You will learn how to do marketing research to determine what product to make. Learning what the consumers want and need is crucial in any business. There is no point in making a business if the good/service/idea you are selling is not one people are interested in purchasing/partaking in. Doing the marketing research will help save money and time of a business owner so they do not have to be forced to close their business within months due to a lack of sales.


3. Marketing is overall essential to any company. Even if you are not going to be a marketing director in your company, it is always good to know the different parts of the business, so you can be skilled and knowledgeable in how the company runs. 


Do you think marketing is the most important part of any company? 

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