If I were to think of myself as a product, as trying to market myself to an employer, I would use the marketing mix, or the four P's, in order to accomplish a great overview of my work ethic to make an employer want to hire me. The four P's are as follows: product, place, promotion, and price. Here is how I would use these four factors to market myself:
Product: I am the "product". I would use this topic to cover how I am a hard worker, I am always punctual and I am very sociable and able to work well in groups. I would go about describing my strengths in the workplace, in order to enhance my chances of receiving the job. I would explain my "features" and tell the future employer that I would be willing to work full-time or part-time, I would be available to travel if necessary, and I would be open to any job opening they had.
Place: Here, I would describe how close to the job I live and again, I would talk about how I was free to travel, if necessary. I would describe that even when I am at school, I have a car and can drive to any location they needed me at.
Promotion: I would use promotion to enhance my skills and use "personal selling" to sell these skills to the company. I would get references from former employers and coworkers to show the company how others perceive my work ethic, and I would make sure that they knew I had never left a job on a bad note, so as to not worry them that I would leave in an angry or bad way.
Price: I would explain that I am open to any salary they were hoping to pay their employees. If I would put a low price for my services, I could get a reduced pay than expected, but if I put a larger price, that may sway them not to hire me, therefore, putting that I was open to any salary would help my chances of getting the job.
Which of these 4 P's do you think is the most important in marketing yourself or a product?
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