In Response to Lyndzi's Blog

Flash mobs have become less popular today, why do you think that is? Do you think a flash mob is a good marketing technique?


In Lyndzi's blog this week, she asked the question above about flash mobs. Personally, I don't think that flash mobs have become less popular, because they have only been around since 2003 and not many people used them to begin with. Nowadays, flash mobs are trying to become more successful. They have been used in movies such as Friends with Benefits, and there is even a TV show focused on flash mobs, Mobbed. 


Mobbed is a show in which people create a once-in-a-lifetime event through a choreographed dance. The people who appear on the show tend to have a secret they want to tell their friends or family, and with host Howie Mendel, they present the secret in a different and unique way.


I think that flash mobs are an awesome marketing tool. My friends and I have always wanted to see a flash mob and I think if I saw one, I would be more inclined to buy whatever they were marketing.