Questions: Should John smith sell the names? (Be sure to answer the poll to the left of this post.) Also, Does the AMA Statement of Ethics address this issue? Go to the AMA website (American Marketing Association) and look at their Statement of Ethics. What in the Statement relates to John Smith's dilemma?
I do not think that John Smith should sell the names because that is going against the privacy of those who took the survey. The American Marketing Association addresses that companies need to foster trust with their consumers, and avoid discrepancies in the delivery of distribution. This means that if John Smith was to sell the names to the car dealer, he would be breaking the basic code of ethics that each company needs to follow.
Though it will be hard for John Smith to have to lay off employees due to the lack of money, selling the names is not a good way to make money for the firm.
What ways do you think John Smith could raise money to keep his employees?
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