Apple is well known for selling iPod's, iPad's and Macs. Recently, they have become well known in the marketing industry when their market value hit the $500 billion mark. Not many companies have ventured towards this mark and those who have reached it tend not to stay in the $500 billion range. Shares for Apple now cost $544.17, which is up 1.6% from its previous price.
Apple is one of only six U.S. companies that has reached this phenomenal milestone, alongside Exxon Mobil, now worth $411 billion, and Microsoft, their biggest competitor, now only worth $267 billion. Apple reached this bar because of their extreme sales and profits, and their worth is 15 times what their profit was last year.
What do you think other companies, such as Microsoft, would need to do in order to compete with Apple?
Source: http://www.washingtonpost.com/business/technology/apple-market-value-hits-500-billion-where-few-have-gone-and-none-have-stayed/2012/02/29/gIQABzs8hR_story.html
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