Sports Illustrated

Every year, Sports Illustrated magazine has a swimsuit edition with a different female model posing on the cover. This year, a 19-year old named Kate Upton got the coveted spot on the cover, wearing a barely-there bikini that didn't seem to fully fit her "assets". There has been much coverage about this cover, including a "Top Ten Reasons Why This Issue is the Best" on David Letterman. 


The model who is featured on the cover of the magazine has a chance at skyrocketing in the modeling world and the cover has before boasted the likes of Christie Brinkley, Heidi Klum and Brooklyn Decker. The cover this year has been featured on websites all over the internet and on a giant billboard and is giving Kate Upton a chance to catapult into the modeling world.

Do you think that this is a smart way for Sport's Illustrated to market their magazine? Do you think they should have more than one swimsuit edition per year to boost sales?