Viral marketing is a type of marketing in which the advertisers spread the word about their product in unconventional ways, generally on the internet. Recently, there was a new type of viral marketing used by a company called Thinkmodo who created ads for the movies Limitless and Chronicle. They used an ad in which they made it seem like a man had hacked into the video screens in Times Square to promote the movie Limitless. This was a big hit and the movie was quite successful.
More recently, they used remote-controlled airplanes disguised as people to promote Chronicle. Three people flew the airplanes around New York City and they quickly became an internet sensation for stunning the people of New York. The idea behind this ad was to also be able to tape it and make it into a behind-the-scenes video that shows how the airplanes were flown, in order to give a "cooler" effect to the ad.
Do you think viral marketing is a good way to market a product?
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