In Emma's blog, she asked the following question: Can you think of the last product or service you really enjoyed and may have told your friends about? Do you think marketing by word of mouth has a big impact on sales?
The last product I really enjoyed was the iPod I bought. I would tell all of my friends about it because it has the new camera and it has so many apps, including the Nook app by Barnes and Noble, which was important to me because I love to read. I told my friends all about the advantages of getting it, like the touch screen, the Face Time application, where you can talk to people face-to-face on your iPod, and all the other hundreds of applications Apple offers.
I think word of mouth is one of the most important things for a company in order to sell their product. Their ads can be amazing, but most people want to know what their friends, family, or coworkers have to say about a product. They want to make sure they are getting the most quality for their money and they want to ask people they know that have it and get their opinions rather than looking at online or on TV testimonials. Word of mouth can really help a company or really hurt them. If they have a good product, then word of mouth would help them to get more customers, but if the customers don't like their product and they tell people they don't like it, it can be detrimental to a company's profits.
Are there any goods or services you would advise your friends not to buy? If so, why?
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