Superbowl Sunday is a big day for marketers, because this game is very highly watched and the commercials that play tend to be funny commercials that the watchers actually pay attention to. This is a great chance for marketers to get their advertisements out to consumers and for consumers to get a chance to see what is offered. This Superbowl Sunday, there was one commercial that seemed to advertise more than just the product.
Chrysler made a commercial about their cars, including a statement that seemed to be trying to persuade viewers to re-elect Barack Obama. Chrysler chief marketing officer, Olivier Francois said, “There were absolutely no political intentions,” Francois said in Chicago today. “The politicians can see political messages wherever they want, but we are not politicians.”
This commercial became the third most watched commercial on USA Today's Admeter and has received millions of hits on Youtube.
Do you think this commercial was political? If so, do you think it should have been allowed to be aired during the Superbowl?
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