Marketing is a very important part of any business. Even if you are not going to school for marketing, taking a marketing class is beneficial in many ways:
1. You will learn about the Marketing Mix and the 4 P's, which help any company in figuring out how to price their product, promote it and where to sell it. These are extremely important for a company to know if they want to succeed at selling a product.
2. You will learn how to do marketing research to determine what product to make. Learning what the consumers want and need is crucial in any business. There is no point in making a business if the good/service/idea you are selling is not one people are interested in purchasing/partaking in. Doing the marketing research will help save money and time of a business owner so they do not have to be forced to close their business within months due to a lack of sales.
3. Marketing is overall essential to any company. Even if you are not going to be a marketing director in your company, it is always good to know the different parts of the business, so you can be skilled and knowledgeable in how the company runs.
Do you think marketing is the most important part of any company?
Wednesday, January 25, 2012
Monday, January 23, 2012
Marketing Mix
If I were to think of myself as a product, as trying to market myself to an employer, I would use the marketing mix, or the four P's, in order to accomplish a great overview of my work ethic to make an employer want to hire me. The four P's are as follows: product, place, promotion, and price. Here is how I would use these four factors to market myself:
Product: I am the "product". I would use this topic to cover how I am a hard worker, I am always punctual and I am very sociable and able to work well in groups. I would go about describing my strengths in the workplace, in order to enhance my chances of receiving the job. I would explain my "features" and tell the future employer that I would be willing to work full-time or part-time, I would be available to travel if necessary, and I would be open to any job opening they had.
Place: Here, I would describe how close to the job I live and again, I would talk about how I was free to travel, if necessary. I would describe that even when I am at school, I have a car and can drive to any location they needed me at.
Promotion: I would use promotion to enhance my skills and use "personal selling" to sell these skills to the company. I would get references from former employers and coworkers to show the company how others perceive my work ethic, and I would make sure that they knew I had never left a job on a bad note, so as to not worry them that I would leave in an angry or bad way.
Price: I would explain that I am open to any salary they were hoping to pay their employees. If I would put a low price for my services, I could get a reduced pay than expected, but if I put a larger price, that may sway them not to hire me, therefore, putting that I was open to any salary would help my chances of getting the job.
Which of these 4 P's do you think is the most important in marketing yourself or a product?
Product: I am the "product". I would use this topic to cover how I am a hard worker, I am always punctual and I am very sociable and able to work well in groups. I would go about describing my strengths in the workplace, in order to enhance my chances of receiving the job. I would explain my "features" and tell the future employer that I would be willing to work full-time or part-time, I would be available to travel if necessary, and I would be open to any job opening they had.
Place: Here, I would describe how close to the job I live and again, I would talk about how I was free to travel, if necessary. I would describe that even when I am at school, I have a car and can drive to any location they needed me at.
Promotion: I would use promotion to enhance my skills and use "personal selling" to sell these skills to the company. I would get references from former employers and coworkers to show the company how others perceive my work ethic, and I would make sure that they knew I had never left a job on a bad note, so as to not worry them that I would leave in an angry or bad way.
Price: I would explain that I am open to any salary they were hoping to pay their employees. If I would put a low price for my services, I could get a reduced pay than expected, but if I put a larger price, that may sway them not to hire me, therefore, putting that I was open to any salary would help my chances of getting the job.
Which of these 4 P's do you think is the most important in marketing yourself or a product?
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