Flash mobs have become less popular today, why do you think that is? Do you think a flash mob is a good marketing technique?
In Lyndzi's blog this week, she asked the question above about flash mobs. Personally, I don't think that flash mobs have become less popular, because they have only been around since 2003 and not many people used them to begin with. Nowadays, flash mobs are trying to become more successful. They have been used in movies such as Friends with Benefits, and there is even a TV show focused on flash mobs, Mobbed.
Mobbed is a show in which people create a once-in-a-lifetime event through a choreographed dance. The people who appear on the show tend to have a secret they want to tell their friends or family, and with host Howie Mendel, they present the secret in a different and unique way.
I think that flash mobs are an awesome marketing tool. My friends and I have always wanted to see a flash mob and I think if I saw one, I would be more inclined to buy whatever they were marketing.
Wednesday, February 22, 2012
General Mills
This week in class, we have learned a lot about ethics in companies and what a companies social responsibility is. I decided to look into the most ethical companies in 2011 and found out that every year, a list comes out of the most ethical companies of that year.
General Mills has been on that list for many years, including 2008, 2009 and most recently, 2011. General Mills is in the food/beverage industry, and make food items from cereal to Pillsbury cookies to yogurt to vegetables. They operate brands such as Bisquick, Green Giant and Haagen-Daz. General Mills has thirteen main goals, as outlined in their "Champions Code of Conduct":
http://www.generalmills.com/~/media/Files/COC_English_GMI_site.ashx
They work to make good relationships with consumers, to treat their employees well and help their communities. "For General Mills, high ethical standards are not something new. It is who we are" (Ken Powell, CEO).
What companies can you think of that need to improve their ethical standards?
General Mills has been on that list for many years, including 2008, 2009 and most recently, 2011. General Mills is in the food/beverage industry, and make food items from cereal to Pillsbury cookies to yogurt to vegetables. They operate brands such as Bisquick, Green Giant and Haagen-Daz. General Mills has thirteen main goals, as outlined in their "Champions Code of Conduct":
http://www.generalmills.com/~/media/Files/COC_English_GMI_site.ashx
They work to make good relationships with consumers, to treat their employees well and help their communities. "For General Mills, high ethical standards are not something new. It is who we are" (Ken Powell, CEO).
What companies can you think of that need to improve their ethical standards?
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