Nichole's Question: What else can JC Penney do to help their sales increase? Do you think Penney's is on the right track?
Nichole was referring to their new way of doing business, where there are no sales, just low prices to begin with. I think that this is a great way for JC Penney to market themselves because everyone hates having to make sure they get to the store in specific hours to get the sale. This can be impossible for people in school or at work, so having the low prices all the time is a fantastic way to get more people to shop there. I think that they are definitely on the right track of attaining new customers and keeping the old ones.
I think they could also try to lower their prices online to compete with the other online stores. Online prices are almost always lower than in-store prices, so being low online is a way that JC Penney could get customers.
Would you be more likely to shop at JC Penney now that their prices are lower? Why or why not? Do their ads work for marketing this new business strategy?
Car dealerships are well known for using sales promotion to get their products purchased. There are multiple yearly sales, and some are even monthly. This month, there are many new leasing and financing options for different car manufacturers that are an attractive feature to those looking into purchasing a new car.
Many car companies have started to decrease the amount of money a car owner is expected to pay each month, which increases the shoppers interest in the cars. There are deals for Toyota, Kia, Volkswagen, Honda, Chevrolet, Nissan, and Hyundai. Specific cars from these manufacturers are all offered for a low monthly price, ranging from $159-$239 and some are offering 0% financing.
Do you think that this is the best way for a car manufacturer to sell their products? Would you be willing to purchase one of these cars for this sale? What do you think the car companies could do to get more customers to purchase their cars?
