In Response to Emma

In Emma's blog, she asked the following question: Can you think of the last product or service you really enjoyed and may have told your friends about? Do you think marketing by word of mouth has a big impact on sales?


The last product I really enjoyed was the iPod I bought. I would tell all of my friends about it because it has the new camera and it has so many apps, including the Nook app by Barnes and Noble, which was important to me because I love to read. I told my friends all about the advantages of getting it, like the touch screen, the Face Time application, where you can talk to people face-to-face on your iPod, and all the other hundreds of applications Apple offers. 


I think word of mouth is one of the most important things for a company in order to sell their product. Their ads can be amazing, but most people want to know what their friends, family, or coworkers have to say about a product. They want to make sure they are getting the most quality for their money and they want to ask people they know that have it and get their opinions rather than looking at online or on TV testimonials. Word of mouth can really help a company or really hurt them. If they have a good product, then word of mouth would help them to get more customers, but if the customers don't like their product and they tell people they don't like it, it can be detrimental to a company's profits.


Are there any goods or services you would advise your friends not to buy? If so, why?

Viral Marketing

Viral marketing is a type of marketing in which the advertisers spread the word about their product in unconventional ways, generally on the internet. Recently, there was a new type of viral marketing used by a company called Thinkmodo who created ads for the movies Limitless and Chronicle. They used an ad in which they made it seem like a man had hacked into the video screens in Times Square to promote the movie Limitless. This was a big hit and the movie was quite successful.




More recently, they used remote-controlled airplanes disguised as people to promote Chronicle. Three people flew the airplanes around New York City and they quickly became an internet sensation for stunning the people of New York. The idea behind this ad was to also be able to tape it and make it into a behind-the-scenes video that shows how the airplanes were flown, in order to give a "cooler" effect to the ad. 

Do you think viral marketing is a good way to market a product?

In Response to Maggie

Maggie's Question: Since these diverse classes we take (marketing,accounting) are all important, do you think a course like Marketing should have its own Major? Why or Why not?

In my opinion, I do believe that Marketing should have it's own major here at Keene State. Marketing is an important part of any business and it is a big part of our everyday lives. We see advertisements everywhere these days, on TV, the internet, magazines, etc. Marketing is important for companies to educate their consumers about the company and their products. Marketing, because it is so important, should have more than just one or two courses, it should have a full major where artistic and business-oriented students can learn more about how to successfully market their companies and their products.

I was shocked to learn that Keene did not have a major for marketing, due to the fact that it is so vital to any business. It should be taught more thoroughly in schools and should be offered in a variety of courses. 

Would you be inclined to take more marketing classes if it was offered as a major? Why or why not?