Wednesday, March 21, 2012

Connecticut Science Center

Saint Patrick's Day is known for it's extravagant parades, rowdiness and Irish food and drink. The Connecticut Science Center decided to use the parades to their advantage, making a huge dinosaur that roared and had informational banners on it. They knew that this parade drew nearly 75,000 people and they knew that this would be a good way to get their business known. 


The Connecticut Science Center is approaching its third year anniversary and they used this parade to get out their mission of having a hands-on museum which saved people from traveling to New York or Boston to see this type of interactive museum. The banners featured information about the museum, including a picture of the distinctive building. The museum plans to use these banners on their building, in order to reuse them instead of getting rid of them.


Photo: PRWeb / HC 



Can you think of another company that has advertised in a unique way? Can you think of any other marketing tools the museum could use to get their name out? 
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In Response to Nichole's Post

 Nichole's Question: How successful do you think are marketers by marketing through film?

I believe that marketers are very successful in using their marketing in films. It definitely helps the marketers get their product out there, especially now a days when there are things such as TIVO, Hulu and Netflix, where we can watch television shows without having to see commercials. Therefore, embedding marketing into films and television shows helps them to give attention to their product in a different way than in commercials. 
They made a movie based on this concept, which featured Jim Carrey, called The Truman Show. This movie shows that when marketing is included in a TV show or movie, people are more willing to buy it. The movie is based on the idea that Jim Carrey's whole life had been filmed for a TV show, which he didn't know about. It is a television show that markets different products, as you can see in the following clip:
http://www.youtube.com/watch?v=BhIIPbO_6xg
This show helped the people in the world to decide what products to buy, as it tends to do when other celebrities in movies or television market products to us. Everyone wants to be like their favorite celebrity and this causes them to buy products they may not normally buy because their favorite celeb did. 
Can you think of any products you may have purchased because you idolized the spokesperson? Can you think of a specific movie or television show that had mass amounts of onscreen marketing in it?
 
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