Nichole was referring to their new way of doing business, where there are no sales, just low prices to begin with. I think that this is a great way for JC Penney to market themselves because everyone hates having to make sure they get to the store in specific hours to get the sale. This can be impossible for people in school or at work, so having the low prices all the time is a fantastic way to get more people to shop there. I think that they are definitely on the right track of attaining new customers and keeping the old ones.
I think they could also try to lower their prices online to compete with the other online stores. Online prices are almost always lower than in-store prices, so being low online is a way that JC Penney could get customers.
Would you be more likely to shop at JC Penney now that their prices are lower? Why or why not? Do their ads work for marketing this new business strategy?
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